Recruitment: campaigns

7 min Operators

A campaign for each radio slot, poster run, field team or partner, each with its own code, link, QR code, keyword and poster, and a funnel to show what it brings.

What you will learn

Create a campaign
Use its link, QR code, keyword and poster
Read the campaign funnel and act on it

Step by step

Open left menu Panel → Recruitment (app.smartsurvafrica.com/panel/recruitment), tab Campaigns.
Press New campaign. Fill in Name (e.g. Kumasi lorry station posters), Channel, Country, Region (optional), Target sign-ups, Budget, the SMS or WhatsApp number for JOIN, Starts and Code (optional).
Click the campaign card. Copy the Join link, read out the Keyword (JOIN CODE), and download Poster (A4 PDF) and QR code (PNG).
Read the Funnel: link opens → sign-ups → still consented → first valid survey → active at 30 days, with Average trust, Fraud holds, In a fraud ring, Per sign-up and Per active member.
Use Pause, Resume and End campaign. Ended campaigns still count people who use the code, so old posters keep working.

What you will see

Posters for Côte d’Ivoire campaigns are in French.
“Check Panel → Fraud and Money → Payouts before spending more on this campaign.” when fraud holds pile up.

Check yourself

Pick an answer for each question, then press Check my answers. Nothing is saved or sent.