Recruitment: panel health
Compare the active panel with the census and see, in plain words, which groups to recruit next.
What you will learn
- Read the biggest gaps
- Use the suggested mix
- Follow the weekly routine
Step by step
- In Panel → Recruitment, open Panel health.
- Choose the Country and the Representative sample of size (e.g. 1,000).
- Read Biggest gaps, e.g. “Northern: 33 more women aged 45+ needed for a nationally representative sample of 1,000”, each with the kind of campaign that usually fits.
- Read Suggested mix: members to recruit by channel, and the charts of panel against census by gender, age and region.
Weekly routine
1. Panel health: note the three biggest gaps.
2. Campaigns: move money towards the lowest cost per active member for those groups; pause campaigns with many fraud holds.
3. Field agents: pay owed commissions and read “Don’t count”.
4. Panel → Fraud: review new rings.
Check yourself
Pick an answer for each question, then press Check my answers. Nothing is saved or sent.