SmartSurv words, in plain language

A

API key

A secret that lets one of your other systems talk to SmartSurv, for example to trigger surveys. Shown once.

Agency

A SmartSurv client that resells SmartSurv to its own clients (sub-clients).

Alert

A message in the bell at the top of the console: results are stable, a tracker moved, or a fraud ring was found.

Alert rule

A tracker setting: tell me when this question rises or falls by at least so many points, beyond the margin of error.

Analyst

A client user with read-only access to surveys, results and reports.

Attention check

A question with one correct answer that checks the respondent is reading. Not shown in results.

B

Badge

A small reward on My SmartSurv, such as Early bird or 4-week streak.

C

Cash-out

Moving money from a respondent’s SmartSurv wallet to Mobile Money.

Client

An organisation that runs surveys on SmartSurv, such as a bank, brand, telco or NGO.

Client admin

A client user who builds and launches surveys and manages the team, money and developer settings.

Client switcher

The control at the top of the left menu that chooses which client the console shows (operators and agencies).

Complete

A respondent who finished a survey. Clients pay for completes.

Completion rate

The share of people who finished out of those invited (or started, where stated).

Consent

A person’s recorded agreement to receive surveys: how, when and which text they agreed to.

Cross-tab

A table showing how answers differ between groups, for example by gender or region.

D

Drivers

The answers that move a score (NPS or rating) the most.

E

Executive report

A written report of a survey’s results: headline, findings, differences, themes, recommendations and caveats.

F

Feasibility

Whether the panel has enough of the right people to fill a survey, and how long it would take.

Field agent

A person who signs up panel members in person with their own code and earns a commission per valid recruit.

Fraud ring

Three or more respondents linked by a shared device, cash-out number, copied answers or a referral burst.

H

Held payout

A respondent payment waiting for an operator because its risk score is high.

I

Incentive wallet

The client’s prefunded money that pays respondents. Separate from SmartSurv’s fees.

Invoice

SmartSurv’s monthly bill for a client’s plan and usage. Paid on the Billing page.

L

Level

Bronze, Silver, Gold or Platinum: honest, regular respondents earn a bonus on each reward.

M

Margin of error

How far a percentage could be from the true value, at 95% confidence. Smaller with more people.

My SmartSurv

The respondent’s own page: balance, level, surveys, earnings, cash-out and data rights.

N

NPS

Net Promoter Score: % who would recommend (9–10) minus % who would not (0–6).

O

Operator

SmartSurv staff. Sees every client and runs the panel, payouts, fraud review and billing.

P

Panel

Everyone who agreed to receive SmartSurv surveys.

Panel health

How the active panel compares with the census, and which groups to recruit next.

Persona

A group of respondents who answered alike, with a name and description.

Pre-test

A check of a survey with 20 synthetic respondents before launch. Nothing is sent.

Probe

One follow-up “why?” question after chosen answers. Respondents can reply SKIP.

Q

Quota

A target number for a group, such as 250 women. When it is full, more people in that group are screened out.

R

Receipt

A code such as R-7KQ2M9 that proves a response was recorded and not changed.

Referral

Inviting a friend with your code. The bonus is paid after the friend’s first valid survey.

S

Screen-out

A survey that ended early because the person is not in the target group or the group is full.

Screener

An early question that checks whether the survey is for this person.

Segment

A saved set of filters (for example “young women on MTN”) you can reuse on every survey.

Share link

A read-only live results page anyone with the link can open.

Simulator

A phone mock-up in the console to try a survey on WhatsApp or by voice without a real phone.

Stop rule

A setting that alerts you (or closes the survey) when results are stable enough.

Sub-client

A client run by an agency.

Super operator

An operator who is the host of SmartSurv and can open Settings → Connections.

T

Tracker

A survey that repeats every week or month in waves, to follow change over time.

Trigger

A request from your system to invite one person to a survey right after an event.

Trust score

A 0–100 score for each respondent from consistency, attention checks, speed, reviews and tenure.

W

Wave

One round of a tracker survey.

Webhook

A message SmartSurv sends to your system when something happens, such as a completed response.

Weighting

Adjusting results so the sample matches population shares by gender, age and region.