Read a survey’s results
The Overview tab of a survey’s results: funnel, answers per question, cross-tab, quotas, weighting and the responses table.
What you will learn
- Read the funnel and headline numbers
- Break answers down by a group, with margins of error
- Use weighting and the stability meter
- Check a response’s receipt
Step by step
- Open the survey from Research → Surveys and click Results. The address looks like app.smartsurvafrica.com/surveys/…/results.
- The tabs are Overview, Trends, Map, Media and Analyze. Start on Overview.
- Read the tiles: Completes, Median time, Cost per complete and Paid.
- Funnel: from invitation to payment (invited, started, completed, screened out, paid).
- Completes over time and Quotas (each quota fills as matching people finish).
- Answers: a chart per question. NPS questions show the score with promoters, passives and detractors.
- In Cross-tab, choose a question in Break down by. You see the share of each group giving each answer, with the 95% margin of error. Groups under 30 people show “too few”.
- Switch Unweighted / Weighted to balance the sample to census shares. About weighting shows the design effect and effective sample size.
- Scroll to Responses: each completed response with its time, risk and a Proof shield that opens the receipt check.
What you will see
- Stability: “Results are stable: you can stop now” when the key question’s margin of error is small enough.
- AI insights: a short written summary of the numbers (see the AI lessons).
- Phone numbers are always masked, for example +233 24 *** 4567.
Check yourself
Pick an answer for each question, then press Check my answers. Nothing is saved or sent.