Analyze: drivers and the fieldwork funnel
Find which answers move your score most, and see where people stop and when best to send.
What you will learn
- Read the key-drivers quadrant
- See where people drop out and how long each question takes
- Find the best time to send
Step by step
- In Analyze, choose Drivers. Pick the Score to explain (an NPS or rating question).
- Read the quadrant chart: Fix first (important, performing below the median), Keep, Nice to have and Low priority.
- The table lists each driver’s Importance (its share of what the model explains) and Performance (0–100, higher is better).
- Choose Funnel: invited → delivered → started → completed → paid, as % of invited. Switch By group between Channel, Network and Region.
- Where people stop shows the share who stopped at each question and the median seconds to answer.
- Best time to send is a heat map of completion rate by weekday and hour, in the survey country’s local time.
- Screen-outs and full quotas lists the answers that ended surveys early.
What you will see
- “Driver analysis needs an NPS or rating question.” when there is none.
- Groups under 30 invitations show the count only.
Check yourself
Pick an answer for each question, then press Check my answers. Nothing is saved or sent.