Trends, map, themes and media

6 min Analysts and client admins

Follow a tracker across waves, see answers by region, read themes from open answers, and browse photos and voice notes.

What you will learn

  • Read a trend line with its margin band
  • Use the region map
  • Read themes and quotes
  • Browse photos and voice notes

Step by step

  1. Open a survey’s results and choose Trends. Trackers open a new wave every week or month; each point is one wave with its 95% range.
  2. Under Alert rules, client admins add a rule (question, direction Rises/Falls/Either, By at least (points)). You are alerted only when a change beats the threshold and the margin of error.
  3. Choose Map: Where respondents are. Pick a measure (Completes, NPS or % answer). Ghana shows a tile map of its 16 regions; other countries show a ranked list.
  4. Back on Overview, Themes groups open answers and “why?” follow-ups into themes with a share, a tone (positive, neutral, negative) and quotes with personal details masked.
  5. Choose Media: Photos & voice notes. Filter by a check (for example “Is the brand logo visible?”), open an item, and use ← → to browse.
  6. Open a voice note to read its Transcript. If it says “Not transcribed”, a client admin can type it and press Save transcript.

What you will see

  • The alert bell shows tracker alerts with a “What changed” note naming the groups that moved most.
  • Photos marked Not analysed have no automatic checks.

Check yourself

Pick an answer for each question, then press Check my answers. Nothing is saved or sent.

1 When does a tracker alert fire?